Partner Regions

España/Spain

Comunidad Valenciana

Facts and figures

SWOP

What will change in the near future?

Without a doubt, the situation will evolve in the short to medium term insofar as corrective action is being taken against these difficulties. As it will be positively affected by the continuous changes that take place with respect to tourists' consumer behaviour and habits.
For the future development of the European internal market, the EU wants further liberalisation. Is tourism in your region largely privatized?

Yes
Do you have remarks regarding this liberalisation process?

Tourist services are provided by the private companies, leaving the Public Administration issues such as territorial organisation, development of infrastructures, tourist information, promoting the destination's image, tourist training, legislation and, in short, all aspects that create a guarantee for sustainable, coherent development, while offering tourist companies the necessary support so that their business develops appropriately.
Is this, from your point of view, an opportunity or a threat for the development of sustainable tourism?

Unquestionably, it is an opportunity, as the Administration, with the policies it is developing, guarantees basic services while lending enough support to businessmen so they can develop a quality tourist offer. In our opinion, it is not just an opportunity but a necessity. Although most of the tourist services are appropriate to be provided by private companies, others should be provided by the Public Administration. This is, on one hand, those basic services related with health, cleaning, security, etc. And, on the other hand, the management of services of information and communication that present a cohesive image of the tourist destination for its appropriate positioning in the market.
Is it necessary to limit privatisation?

N/A
How does your region try to overcome these difficulties/ challenges?

All these difficulties are perfectly identified, which has led the regional government to structure a tourist policy intended, basically, to solve these problems, while, at the same time, fomenting the strengths of the tourist product. As a consequence, high-priority political lines include: (1) occupational and continuous professional training; (2) diversification of the tourist product, so that there is not major dependence on such a seasonal product as "sun and beach"; (3) renovation of the existing offer, the creation of a complementary offer, the introduction of service quality and environmental management systems in tourist companies and facilities, the improvement and renovation of existing infrastructures and the creation of new ones; (4) modification of the legislation regulating housing activity; (5) optimization of energy and water distribution systems; (6) encouraging tourist development in rural areas.

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