Partner Regions

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Slovensko/Slovakia

Ukrajina/Ukraine

Region's Strengths The natural environment (clean air, clean water, wilderness, mountains, rivers) Infrastructure – communications to and from the County Activities –skiing, fishing, hunting, adventures Culture – cultural events and cultural diversity People – high education level, multilingual	Region's Weaknesses Low, but increasing, commercial level in tourism Few internationally well-known tourist products Relatively low level of know-how in the tourism industry Lack of cooperation with tour operators, carriers and travel agencies Västerbotten is a county in the periphery of Europe, far away from the large markets
Region's Opportunities Develop know-how in tourism Use our nature resources as central components in our tourist products Develop products for the tourism distribution channels Quality measures – for example Eco-tourism/Nature’s Best New trends in society are favourable for our tourism	Region's Projects Destination North

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